ezTravel - One Click to The World
Branding Film
YEAR
2026
CLIENT
ezTravel
STUDIO
XX Studio
CREATOR
Hui Kai Su
ROLE
Creative Director
此次與 ezTravel 合作，我們打造了全新的視覺體驗與設計語彙，以更鮮明、年輕且富有活力的風格，吸引新世代旅遊族群。透過視覺敘事，完整呈現平台的核心功能與獨特優勢，傳遞 ezTravel 如何讓旅行規劃更簡單、旅程更順暢，打造輕鬆自在的暢遊體驗。
In collaboration with ezTravel, we developed a fresh visual identity and experience designed to connect with a younger generation of travelers. Through a vibrant and engaging visual language, we highlighted the platform’s key features and advantages, showcasing how ezTravel makes every journey simpler, smoother, and more enjoyable.
本次製作最大的挑戰，在於以一鏡到底、毫無跳接的方式串連整支影片。透過精密的鏡頭調度與巧妙流暢的轉場設計，將不同場景與功能自然銜接，讓影像本身的流動感呼應 ezTravel 便捷、直覺且順暢的旅遊體驗。
One of the key creative challenges was crafting a continuous, single-shot animation without any cuts. Through carefully choreographed camera movements and seamless visual transitions, we connected different scenes into one fluid journey, reflecting ezTravel's effortless and intuitive travel experience.
另一項挑戰是在複雜且資訊密集的構圖中，同時兼顧直式與橫式畫面的閱讀體驗。每個元素的位置與視覺重心都需要精準掌握，在不同螢幕比例下維持清晰的資訊層次與構圖平衡。因此，我們從設計初期便採用正方形畫布作為構圖基礎，確保動畫能靈活適應不同版型，同時保有完整的視覺張力。
Another challenge was ensuring that every detail remained clear and readable in both portrait and landscape formats. With complex compositions and information-rich scenes, precise positioning and visual balance were essential. To achieve this, we adopted a square canvas from the initial design stage, allowing the animation to adapt seamlessly across different screen ratios without compromising its visual impact.
Cel Animation
Styleframe
Storyboard
Full Credits